Home
Back
Conversion Rate Formula:
| From: | To: |
The Amazon Seller Conversion Rate measures the percentage of shopping sessions that result in an order. It's a key performance indicator that helps sellers understand how effectively their listings are converting visitors into customers.
The calculator uses the conversion rate formula:
Where:
Explanation: This formula calculates the percentage of sessions that resulted in a purchase, providing insight into the effectiveness of your Amazon listings.
Details: Monitoring conversion rate is crucial for Amazon sellers to optimize listings, improve product visibility, and increase sales. A higher conversion rate typically indicates better listing quality and customer appeal.
Tips: Enter the number of orders and sessions from your Amazon Seller Central reports. Both values must be valid (orders ≥ 0, sessions > 0).
Q1: What is a good conversion rate for Amazon sellers?
A: A good conversion rate typically ranges from 10-15%, though this varies by category. Premium products may have lower rates while impulse buys may have higher rates.
Q2: How can I improve my Amazon conversion rate?
A: Optimize product images, write compelling titles and bullet points, use enhanced brand content, collect positive reviews, and offer competitive pricing.
Q3: What's the difference between sessions and page views?
A: Sessions represent unique visits to your listing, while page views count all times your listing was viewed (including multiple views by the same visitor).
Q4: Why is my conversion rate low?
A: Common reasons include poor product images, uncompetitive pricing, negative reviews, unclear product descriptions, or insufficient inventory.
Q5: How often should I check my conversion rate?
A: Monitor weekly for trends and check after making any significant changes to your listings, pricing, or advertising campaigns.