1. What is Amazon Conversion Rate?

Amazon Conversion Rate is a key performance metric that measures the percentage of shopping sessions that result in a purchase. It indicates how effectively your Amazon store converts visitors into customers.

2. How Does the Calculator Work?

The calculator uses the conversion rate formula:

Where:

• \( CR \) — Conversion Rate (%)
• \( Orders \) — Number of orders placed
• \( Sessions \) — Number of shopping sessions

Explanation: The formula calculates what percentage of total shopping sessions resulted in actual purchases, providing insight into your store's sales effectiveness.

3. Importance of Conversion Rate

Details: Conversion rate is crucial for Amazon sellers as it directly impacts sales revenue, affects Amazon search ranking, and helps identify opportunities for improving product listings and customer experience.

4. Using the Calculator

Tips: Enter the number of orders and sessions from your Amazon Seller Central reports. Both values must be valid (orders ≥ 0, sessions > 0).

5. Frequently Asked Questions (FAQ)

Q1: What is a good Amazon conversion rate?
A: Average Amazon conversion rates range from 10-15%, but this varies by category. Premium products may have lower rates while impulse buys may have higher rates.

Q2: How can I improve my conversion rate?
A: Optimize product images, write compelling bullet points, use enhanced brand content, collect positive reviews, and offer competitive pricing.

Q3: Where do I find orders and sessions data?
A: In Amazon Seller Central, go to Reports → Business Reports → Detail Page Sales and Traffic by Child Item.

Q4: What's the difference between sessions and page views?
A: Sessions represent unique visits to your product page, while page views count all views (including multiple views by the same visitor).

Q5: Why is my conversion rate low?
A: Common reasons include uncompetitive pricing, poor product images, negative reviews, unclear product descriptions, or high shipping costs.